
The practical sales field manual
Ask Before You Pitch
Find clients, handle objections and close honest deals, with ready-to-use scripts for calls, email, LinkedIn and WhatsApp.
20 chapters15 worksheets30-day plan
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Every sale moves through six steps.
Find
Who should I talk to?
Open
How do I start a conversation?
Diagnose
What's the real problem?
Prove
How do I show I can help?
Agree
How do we reach a fair deal?
Keep
How do I build what lasts?
What's inside
Every chapterStoryIdeaStepsWorked exampleScripts & templatesMistakesAction list
Foundations
Part 1- 1Selling Is Helping Someone Decide
- 2Why People Buy (and Why They Don't)
- 3The Persuasion Toolkit
Find
Part 2- 4Shape an Offer People Want
- 5Where Good Leads Come From
- 6Research and Prioritise Prospects
Open
Part 3- 7Cold Calling That Gets a Hearing
- 8Cold Email That Gets Replies
- 9LinkedIn, WhatsApp and DMs
Diagnose
Part 4- 10Discovery: Ask Before You Pitch
- 11Qualify, Map the Decision, Know When to Walk
Prove and Agree
Part 5- 12Meetings and Demos
- 13Pitches and Proposals
- 14Handling Objections Honestly
- 15Asking for the Decision
- 16Negotiating Price and Terms
Keep and Grow
Part 6- 17Marketing That Brings Buyers to You
- 18Follow-Up Without Being Annoying
- 19Building a Repeatable Sales System
- 20Selling in Seven Industries
The Field Kit
Toolkit- ·Your 30-day plan
- ·15 worksheets
- ·Glossary
Back: Notes and Sources
Where to start
New to salesChapters 1–3, then the 30-day plan
Freelancer or small businessChapters 4, 5, 10, 13, 17
B2B or software salesChapters 6, 8, 10–13, 19
Insurance, investments, educationChapters 1, 10, 11, 14, 20